India's"very strong mobile market" is one of the main factors behind Formula One launching its TV streaming product F1 TV in the country, the sport's director of media rights Ian Holmes told Reuters.
F1 TV, which will be launched in India ahead of the 2023 season, gives fans access to cameras mounted on the cars of 20 drivers as well as the traditional broadcast feed for all race weekends, including practice sessions, qualifying sessions, races and sprint events. "We also obviously talked to Star and one or two other more traditional platforms and we felt that they didn't value our rights in the way that we did.
"It really has been a lot more popular than I think anyone imagined and seems to go from strength to strength," Holmes said.
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