Richard Branson: Global Business Must Do More to Help Ukraine

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'Too many companies continue to profit from business with or in Russia,' writes richardbranson. He urges global business to do more to support Ukraine

n Feb. 22, 2022, I joined a video call with Ukraine’s President Volodymyr Zelensky, who was then facing a terrifying build-up of Russian troops along his country’s borders. Calm and composed, he talked at length about his strategy for Ukraine’s economic transformation and shared his plans to bring foreign investment into the Donbass region, the Eastern part of Ukraine that had seen so much unrest and conflict.

One year on, the toll of Putin’s self-serving assault on Ukraine’s sovereignty has been staggering. Some estimates put the combined number of battlefield casualties on both sides at over 200,000. Caught between the frontlines or targeted by indiscriminate Russian shelling, thousands of Ukrainian civilians have been killed, too. And then there are the countless victims of chilling war crimes allegedly committed by Russian troops and mercenaries marauding in occupied villages and cities.

But while roughly 20% of Ukraine’s territory, from Crimea to the Donbass, remains under Russian control, it is also clear that Putin’s strategy is failing, even as he continues to send wave after wave of poorly trained and ill-equipped conscripts into battle. Thanks to Ukrainians’ resilience and the bravery of its armed forces, supported by Western weapons, Russian advances have come to a screeching halt, producing nothing like the swift victory Russian propagandists had predicted.

Equally challenging is the inconsistency of international sanctions. The E.U. and the U.S. have introduced comprehensive restrictions on trade with Russia, and the speed at which European countries, particularly Germany, have managed to reduce or eliminate their dependency on Russian gas is impressive. Yet, loopholes, exceptions, and the unwillingness of other nations to join in have hindered efforts to stop capital flows into Putin’s coffers.

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richardbranson Cool story. Now let's discuss the ones who are profiting from Ukraine. Like sending BILLIONS to cover your and your sons scandals...🤡💩

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richardbranson At least everyone knows exactly where that money is going. In Ukraine the massive hoardes of other peoples money is spent on mansions and lavish vacations for politicians with zero accountability.

richardbranson Doesn’t he have an island & submarine?

richardbranson As they should, fuck Ukraine

richardbranson BS.. STOP wasting our money and AUDIT what the USA has sent. Why are DEMS SCARED of that?

richardbranson They should be named and boycottef, no matter how big they are. Greedy corporations putting profits before Ukrainian lives.

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richardbranson Branson should just shut up and run his company and stay out of politics

richardbranson He certainly wants some cash for his business.

richardbranson Business and War are opposite side, those who wants positivity chooses business over conflict as need of the hour and survival of fittest matters to post pandemic economy.

richardbranson Anyone SUPPORTING Ukraine at this point are as bad as anyone supporting the Nazi Regime. Period. EnoughIsEnough CrimesAgainsHumanity CorruptionGreedandLies

richardbranson Today, we cannot criticize and suggest the mistakes of the world anywhere in the world. What groups, individuals and organizations should we criticize? We are always attacked with different titles by Facebook and other media, governments and organizations. Where is freedom?

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richardbranson It's like a funeral home that doesn't want any more people to die.

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richardbranson Businesses should do more to support their own business, and stay away from politics.

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richardbranson We cant imagine world without Russia and india.

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richardbranson And?!

richardbranson And a lot more are profiting from this war.....

richardbranson Support corrupted impudent ukrainian neona-zis?!! Proxy war.

richardbranson Nope.

richardbranson Global businesses think he is pathetic.

richardbranson Indeed.

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richardbranson People only 'care', when it suits them.

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richardbranson Ukraine is just as corrupt as Russia.

richardbranson Publish a list and let consumers help help change their minds.

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