TikTok is closing in on streaming giant Netflix when it comes to the amount of time US adults spend on the platforms, according to a report released Thursday by Insider Intelligence.
"The amount of time US adult TikTok users spend on the app is rising quickly," the market tracker said in the report.TikTok is proving particularly addictive for US adults ranging from age 25 to 54 years old, according to Insider Intelligence. "TikTok is a huge reason for the sustained growth in overall time spent with social networks since the pandemic," the report said.
Meanwhile, time spent by"millennials and Gen X" watching traditional television is falling and it is likely many TV viewers are"second-screening" with TikTok, according to the report.
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