Indie film sales agents from mainland China remain notably scarce for a market of such immense size. The reasons behind this reality are many: The still-developing state of China’s industry, a markedly domestic focus among most local studios, and a censorship and regulatory regime that adds risk to an already commercially challenging sector of the movie business.
Beijing-based sales and production company Rediance has made an outsized impact despite the odds. The company was founded in 2017 by former film curator Meng Xing with a mission to serve the growing needs of a cohort of young, accomplished Chinese arthouse filmmakers. The outfit found its stride with impressive speed, representing European festival award winners like Cai Chengjie’s
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