Urban Outfitters wants to turn its clothing-rental company into ‘a billion dollar-plus brand’

Nuuly — launched 10 years after Rent The Runway — sends subscribers six items from their “closet” for $88 a month, with the option to add up to two bonus items for $20 each. At the end of the month, customers send back their items in the pre-paid Nuuly packaging and await their next order. Subscriptions can be paused at any time.

Nuuly subscribers may also purchase any item they’ve received in their Nuuly order, and the platform has a “thrift” section where shoppers can list and purchase second-hand items themselves, similar to the resale app Poshmark. The company processes 6,000 orders a day at a warehouse in Levittown, Bloomberg reported, and earnings reports show

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