“CFOs remain cautious about their 2023 outlook and have reduced most budgets heading into this year,” said Alexander Bant, chief of research in the Gartner Finance practice. “This data shows us where CFOs will first allocate incremental budgets as we get additional clarity about inflation, Fed policy, strength of the consumer, and shifts in corporate spending across the coming quarters.”
“Chief Sales Officers feel increased pressure to run leaner and improve productivity of their teams as most 2023 budgets were scaled back,” said Bant. “However, CFOs know that to drive profitable growth into the next phase of the business cycle they can’t be late turning back on additional funding for sales. They are armed and ready across the coming months and quarters to accelerate this spend as they gain viability into the outlook.
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