To counter these trends, the federal government has put forward Bill C-18, which would require digital giants to negotiate deals that would compensate Canadian media companies for linking to or otherwise repurposing their content online.
He’d like to see the federal government increase its spending on COVID-19, reconciliation and affordability advertising in Canadian media, saying Torstar papers and their digital platforms received 0.27 per cent or less than $400,000 of a recent $140 million budget. Bitove also wants to see corporate Canada increase its local advertising spend, after he heard that “one of Canada’s leading institutions whose values are 100 per cent aligned with our company” spent $50 million on ads last year. His company’s share of that spending was less than one per cent.
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Toronto Star publisher urges Canadian business to dedicate 20% of ad budget to local mediaThe Toronto Star\u0027s owner said tech giants are \u0022stealing\u0022 journalists\u0027 work and called on business to advertise more on local media. Read on.
출처: financialpost - 🏆 7. / 85 더 많은 것을 읽으십시오 »
Toronto Star publisher urges Canadian business to dedicate 20% of ad budget to local mediaThe Toronto Star\u0027s owner said tech giants are \u0022stealing\u0022 journalists\u0027 work and called on business to advertise more on local media. Read on. Charity? Many of us are enjoying independent journalists more and more. The National Citizens Inquiry NCI a citizen-led investigation into Canada’s COVID19 response is underway! Share! Toronto Day 2 will feature testimonies from citizens, a funeral director, doctors, and a Canadian Air Force Veteran! You won’t want to miss this one! Tune in…
출처: nationalpost - 🏆 10. / 80 더 많은 것을 읽으십시오 »
Toronto Star owner calls on Canadian companies to spend 20% of ad budget on local media - BNN BloombergThe publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media. ya ok ******* Toronto Star asks feds for ---- millions more taxpayer dollars By Jonathan Bradley -February 7, 2022 Good business model.
출처: BNNBloomberg - 🏆 83. / 50 더 많은 것을 읽으십시오 »