Ask Rocio: How the best companies are helping customers in the cost of living crisis

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When the going gets tough what do top companies do that sets them apart from the rest?

, have pledged not to raise prices during customer contracts, but most will hike them. It’s a similar story for mobile contracts, with customers trapped in the unenviable Catch-22 of either accepting exorbitant mid-contract price increases or paying exit fees of over £400 to end their contract. Firms raise prices in April using either the Consumer Price Index or the Retail Price Index, plus an additional 3.

The grocery shop was seldom a weekly highlight for any of us before the cost of living pressures hit, but food costs are now also the main driver of soaring inflation. The numerical gymnastics required to work out what is and isn’t a good deal makes a trip to the shop feel like an episode of.

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