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UFC Parent Company Endeavor Purchases WWE for New Sports Entertainment Merger

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The Ultimate Fighting Championship and World Wrestlling Entertainment are about to be under the same ownership umbrella.

Endeavor, the parent company of the UFC, has purchased WWE and will form a new publicly traded company with the two organizations. As a result of the agreement, Endeavor will own 51% of the new combat sports entertainment company, while WWE shareholders get a 49% stake.Endeavor CEO Ari Emanuel will be the chief executive of the new company, while former WWE owner Vince McMahon will serve as executive chairman.

The merger will result in a combat sports entertainment organization valued at $21.4 billion in total, according to a release . The UFC and WWE earned $2.4 billion combined at the end of 2022 and have achieved 10% annual revenue growth since 2019. “Together, we will be a $21+ billion live sports and entertainment powerhouse with a collective fanbase of more than a billion people and an exciting growth opportunity,” McMahon continued. “The new company will be well positioned to maximize the value of our combined media rights, enhance sponsorship monetization, develop new forms of content and pursue other strategic mergers and acquisitions to further bolster our strong stable of brands.

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