, by speeding up availability of the emergency contraceptive in retail stores and introducing a new two-count pack.
While the plan from the beginning was always to make the product widely accessible as quickly possible, the Supreme Court’s ruling only compelled the startup to accelerate the timetable for Julie’s nationwide rollout. “With the two-pack, we want to make it easier for women to keep extra emergency contraceptive at home, just like they would with other birth control options like condoms,” said Morrison.
“It generally makes sense for barriers to emergency contraception, prescription and over the counter, to be as low as possible,” said Denny,
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