Destination Mzansi: Netflix content whets tourists' appetite for SA - report | Business

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After exposure to South African content on Netflix, viewers were more than three times more likely to consider the country their top travel destination. | News24_Business

The Netflix exposure has sparked niche tourism offerings like"marine safaris", including kelp forest snorkelling.

Last year's Africa Travel Week welcomed 6 200 visitors, hosted more than 7 000 meetings, 384 exhibiting companies, and 500 buyers. Pre-pandemic, the event sealed deals worth around US$451 000 million and led to the creation of more than 3 000 jobs. "Tourism is bouncing back with safaris and other leisure tourism being key drivers and mountaineering becoming more popular," says Weaving."Increasingly popular trends include responsible and sustainable tourism. International tourists want to know they are 'travelling light'.

The draft documents were developed in consultation with industry stakeholders. It aims to provide a framework for adventure tourism operators to operate responsibly and sustainably while promoting growth and development in the adventure tourism industry.A deep dive into the big business story of the week, as well as expert analysis of markets and trends."There has always been a significant interest in SA and Africa. The weaker rand is also working in the local industry's favour.

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_Business Don't think they realise they have to travel through crime ridden, potholed and filty cities and towns to get to those wildlife spots

_Business They must bring bodyguards

_Business But then we must give them a country worth coming to: Safe, clean, honest, attractive, tidy, neat, spotless and affordable ... founded on market-driven efficiency and municipal service-delivery excellence in all respects.

_Business Luckily they showed Netflix and not the news 😂

_Business Visiting South Africa should be listed on 1000 ways to die, I don’t know why anyone in their right mind would wanna come here

_Business Hahahaha

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