Tupperware stock plunges after warning it could go out of business

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Tupperware shares fell nearly 40% in early trading following a bleak warning that its future is looking murky.

late Friday, the container maker said there's "substantial doubt about the company's ability to continue as a going concern," and that it's working with financial advisers to find financing to stay afloat.

The New York Stock Exchange also warned that Tupperware's stock is in danger of being delisted for not filing a required annual report. The 77-year-old business has been struggling in recent years to maintain its relevance against rivals. It has been trying to shed its staid image and attract younger customers with newer and trendier products.

"The company used to be a hotbed of innovation with problem-solving kitchen gadgets, but it has really lost its edge," he said.

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