Should Companies Use Unconventional Spellings for Products? It Isn’t Always Klear

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Spelling is important when it comes to brand and company names, new research suggests

Many businesses use unconventionally spelled words for brand names or even the name of their company , but a new study suggests that may not always be such a great idea, especially if the brand

is new to the market.finds that unconventional spelling, where the word is recognizable but not spelled as it is in the dictionary, may deter customers from choosing a brand or buying a product.

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귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

The Biden administration is eating too much of the bones and flesh of the Korean economy and diplomacy. It's predatory. They are demanding the release of original technologies for batteries and semiconductors. From a distance, it is also a loss for the United States.

Blind consumer society...

It's one of the few ways to create a brand. Everything has been trademarked for something.

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Kool Aid. The Culture

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