Tulip Mania And The Multimillion-Dollar Industry Behind The World’s New Most Popular Flower

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Tulips are so varied, available, neat, beautiful and cheap that some horticulturists believe they're taking the No. 1 spot from the rose as the most popular flower in the world.

Most of those flowers, plants and bulbs are exported to other European countries. Switzerland is the E.U.’s main importer, accounting for 31% of E.U. exports , Great Britain imported €21 million, Norway €12 million, Russia €9 million, and Ukraine €5.5 million.

Traders even created forward markets for the coveted goods, allowing buyers to make contracts for the future delivery of the bulbs. This system of trading is now even used for currency, commodities, and energy on contemporary European markets.” Today, tulips have regained their popularity and the Netherlands has kept its place as the world's main producer of commercial tulip plants, with as many as 3 billion bulbs annually, the majority for export. It’s also the major exporter of cut flowers to the rest of the world, shipping more than two billion each year, €250 million in annual sales and nearly 35,000 acres of land dedicated to their cultivation.If tulips are your thing, there are.

Apart from the various festivals around the Netherlands, other countries including Switzerland, New Zealand, Australia, India and England also celebrate the versatile tulip.

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