Bains, who served as Prime Minister Justin Trudeau’s first minister of industry, will be Rogers’ chief corporate affairs officer. He’s joining Rogers from Canadian Imperial Bank of Commerce, where he took an investment banking role after leaving politics in 2021.
Champagne approved the deal after Rogers agreed to put a number of pledges in writing, including a promise to spend at least $2.5 billion to expand 5G wireless coverage in Western Canada over five years and another $3 billion in other investments, in its cable network. Rogers faces potential fines of as much as $100 million a year if it breaks those commitments.
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