"What we found in the research is that fans of women's professional sport are young, they're diverse," Allison Sandmeyer-Graves, CEO of Canadian Women & Sport, a non-profit organization focusing on female empowerment in sports, told CTV's Your Morning on Monday. "This is a fantastic opportunity for all kinds of investors to connect with these fans and to use that as an opportunity to drive economic value, as well as social value here in Canada.
Early investments are being made by some Canadian companies but the report says there are further "breakthrough opportunities” as fandom rises.
이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오: