Sant said that the selection was the result of five years of very a definite plan in terms of understanding audience segmentation and what people are watching.
Srishti Behl, CEO, Phantom Studios, and former director, international original film at Netflix India, said that the advent of streamers has ensured that content need not be produced for the masses or homogenized any more. “You don’t need everybody to see everything at the same time,” Behl said. On the non-fiction side of things, Aradhana Bhola, managing director, Fremantle India, said that dating reality shows are going to be popular locally, citing the global success of Netflix’s “Too Hot to Handle,” produced by Fremantle’s Talkback, as an example.
Sunder Aaron, whose Locomotive Global produced hit Netflix show “Rana Naidu,” the Indian adaptation of “Ray Donovan,” added: “When you see capital, again, flying around the world looking for emerging market opportunities, India is going to be where that money comes in. It may not be this year, but it’s definitely going to be next year or maybe 2025. We’re going to have a huge boom here. And we have to be ready to take advantage of that.
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