Companies can appeal to workers and consumers with liberal messages

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It may be that executives agree with liberal sentiments, but 'woke capitalism' also positions brands to reach millennial consumers

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귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

Bra

Eh, since Gillette's gamble with woke advertising, their parent company, Procter & Gamble, have written off 12 billion dollars.

Marketing strategy worked for Gillette. “P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last yr, P&G’s net income was $1.89 bil, or 72 cents per share”

🤔 you have to play the video backwards

Hbomberguy

It’s about failure.

Millenial Consumers vs Boycott Generation

Suicide by virtue signalling

Woke advertising is offensive.

'Why are global brands latching on to social injustices to sell their products?' Uh, to sell their products.

cc ComfortablySmug

Its obviously a good thing that global brands are using their reach to highlight big issues. The big question must be, do their deeds match the rhetoric, or is it just a way of selling products, or even worse, masking corporate misdeeds?

Companies with balls.

Anti-white advertising.

Woke advertising is dumbass.. whatever it means. It’s all about $$$ And ideally not lying

Corporate guilt

What is 'woke' advertising? antiwhite CulturalMarxist propaganda

cc WokeCapital

'Woke?' I never got to sleep!

Advertising that fools people into thinking corporations care at all about social progress. It’s all about what sells. If they believe a Kap ad will sell, they’ll run it. Same reason sprite ads are all black people and hip hop music. It’s not inclusive... They are being targeted.

Marxist propaganda that annoys a ton of people.

luisa_daniela05

The social/culture equivalent of astroturfing?

you guys saying benshapiro is far right?

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