Sports bars, which cater to customers there to eat and take in the latest ball games, don’t necessarily exclude women. However, trying to find an establishment that features women’s sports is a long shot, at best. And would anyone show up to watchJenny Nguyen had a vision during the pandemic days of 2020: to create a sports bar that catered to women.
“I imagined that it would be a place to watch women’s sports and really celebrate and empower women and girls’ athletics,”. “But now I see that it’s highlighted and uplifted girls and women in so many different ways that is just amazing and beautiful to be a part of. I see now that The Bra brings to the community a sense of belonging, representation and a place to feel seen and safe.
Nguyen has also talked about the importance of making The Sports Bra not only for adult fans but also for the younger generations. That’s why children are always welcome to the restaurant and a children’s menu features staples just for them. “I thought about, if we can even get one kid in here and have them feel like they belong in sports, it’d be worth it,”This social media post shows off one of the watch parties the sports bar had during the NCAA women’s basketball tournament in March this year.
And, while The Sports Bra concept may seem like it doesn’t cater to a large audience, the financial scoreboard shows the restaurant is a winner. CNBC reported The Sports Bra brought in $944,000 in revenue in 2022, resulting in a profit for its very first year. For context,