“I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside. You’ve got to get inside—you’ve got to find ways to change the food and beverage industry itself,” Obama said in a speech at The Wall Street Journal’s Future of Everything Festival. “I’m proud to announce the national launch of a company designed not just to provide better products, but to jumpstart a race to the top that will transform the entire food industry.
Zi Nutrition, she said at the festival. Its first product, Zi – a fruit juice for kids – contains 75% less sugar than average leading 100% fruit juices. Zi is already available at some major retailers, with the company planning to roll out other snacks and beverages in the coming years “focused on lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness,” according to a news release. The former first lady holds the title of co-founder and “Strategic Partner” at the nutrition company, which will operate as a public benefit company with a “mission to create higher standards for how the U.S.
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