'The clientele was decidedly unbankerly': A night out at the new stock market–themed bar on Bay Street

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Drink prices at this new themed bar on Bay Street rise and fall throughout the evening, like stocks on the trading floor

, a reference to the ticker symbol for the word “cocktail.” We checked the place out, expecting to find a bunch of Jordan Belfort wannabes sipping manhattans and discussing the latest episode ofWhat’s on the menu at Prequel & Co. Apothecary, a whimsical new Queen West cocktail lounge from the owner of BarChef

The main attraction at CKTL and Co. is that, much like the actual stock market, drink prices rise and fall. The restaurant uses a software program called, which takes data from the bar’s drink sales and adjusts the prices of select items based on supply and demand. The list of featured drinks changes every night, and fluctuating drink prices are displayed on digital ticker tape banners that glow red and green—like it’s always Christmas on Bay Street.

The ’34 is a mix of gin, Cointreau, Angostura bitters, lemon and raspberry syrup. For a bit of flair, the bar covers the top of the glass with a big bubble of Earl Grey–infused air. It wasn’t one of the drinks featured on the ticker that night—but the bubble made it impossible to resist.

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