At the Podcast Upfronts, Studios Look to Revitalize a Slower Market

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iHeartMedia, Amazon's Wondery, NPR and SiriusXM are all slated to present at the day-long advertising event in New York City on May 11.

Podcasting’s major advertising power players are set to descend in New York City this Thursday for the IAB Podcast Upfronts, where studios and marketers will look to revitalize the audio industry with an influx of new ad dollars after a slower period of growth.

The day-long event will feature presentations from iHeartMedia, Wondery, NPR, Acast, Sony Music Entertainment, WNYC, Cumulus Media and SiriusXM, among others. In typical Upfront fashion, the audio giants are bringing out podcasting stars like Conan O’Brien , Ashley Flowers , Alaina Urquhart and Ash Kelley (

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