She also shared the company’s efforts to expand the reach of domestic artists and their work beyond borders to new listeners and fans. As the one who has been involved in the process that the streaming service has become the mainstream way of listening to music in Japan, how does she see the future of the music industry?Congratulations on making Billboard’s Women in Music list for 2023.
When a platform highlights that many artists, it definitely creates more opportunities for users to discover them. By the way, the year-end Billboard Japan top 100 chart for 2022 shows a noticeable gender imbalance with 58 male artists, 27 female artists, and 15 mixed groups. Spotify also has its own annual rankings. What trends do you see?
It’s interesting to hear that men are dominating the charts fueled by the power of women. How do you analyze the current situation where women account for only one-fifth of the most played songs and artists on Spotify, both in Japan and globally? Many women work at Spotify and looking around the workplace, not only at Spotify but also at other companies in Japan, I don’t see any significant lack in the number of women these days. But if you look at the industry’s senior management, it still feels like it’s mostly men, and I think there is a difference between the state of frontline workers and that of management.
I’ve been loving music since I was a child, and always vaguely wanted to make a career of it. I listened to Western music , so I became interested in English and studied abroad during my college years. After joining Sony Music Entertainment Japan and building my career in the International music division, I gradually became more interested in production work, so I chose to move to a domestic label where I was in charge of A&R for a number of years.
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