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amaBhungane | Analysis: Moti's war for credibility | Business

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In response to the MotiFiles, the Moti Group has gone on a public relations blitzkrieg, using paid articles, legal threats, and conspiracy theories to counteract the flow of damaging information. | amaBhungane

, Moti made oblique references to damaging allegations in the past but did not disclose that fresh allegations were emerging from the #MotiFiles.

But instead of stepping away, Moti has made himself the front man for the public relations fightback campaign.Days before the first article, Moti launched a Tiktok channel:"Started filming yesterday for my tell-all video series for social media," he wrote in one of his first posts. Ironically, while Moti was accusing amaBhungane of being paid to push an agenda, his PR team continued buying paid content in other media to bolster the Moti Group's reputation.Criminal charges

"Trust me when I tell you, you will face the music for what you've done. You can either cooperate with me, and things can be handled that way, or you can put your head in the ground and wait for justice to catch up with you," O'Sullivan warned in a recorded call. He warned,"Insofar as the matter is currently being investigated by the SAPS, I have instructed [my lawyers] to inform the SAPS of your involvement for purposes of potential further investigation and/or charges."

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