Customers who order cold beverages will now sip on “nugget ice” in their drinks, ice pieces which are smaller than the chain’s current cubes. Ice is a key ingredient for the coffee giant, especially since its iced handcrafted beverages now account for about 75% of its sales. Ice is also apparently a flashpoint for its customers. Initial reactions to the new ice on Reddit are mixed, but passionate.
Starbucks is revamping a few of its drinks for summer. Last week, it announced that a Refresher drink that is not diluted with water will cost an additional $1 because the company said it “requires extra ingredients.” Refreshers are the chain’s popular line of non-coffee beverages, which are served cold with flavored juices and dried fruit chunks, plus milk, water or lemonade. New Starbucks CEO Laxman Narasimhan sees room for improvement in the business, which includes installing new equipment.
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