.) “My movie wasn’t low budget by any means — it wasn’t $100 million, but it wasn’t $2 million. When was the last Latina-directed studio film? It was like 20 years ago. We can’t get a movie every 20 years.”According to Longoria, the uneven distribution of the metaphorical industry apple has less to do with how many talented Latina directors are out there than with an industry standard that continually favors white men.
“The problem is if this movie fails, people go, ‘Oh Latino stories don’t work…female directors really don’t cut it.’ We don’t get a lot of at-bats. A white male can direct a $200 million film, fail and get another one. That’s the problem. I get one at-bat, one chance, work twice as hard, twice as fast, twice as cheap.”was the opportunity to tell a real story of Latino excellence, populated with characters that Longoria sees reflected in her own community.
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