WATCH | Social selling and Gen Z: How eCommerce leads to business growth

As we kick off the second season of the expert talk series, Dion Chang of Flux Trends explains some new concepts in the post-pandemic e-commerce age, and how it can lead to growth.he Covid-19 pandemic saw a huge boom in the e-commerce sector, with online sales increasing by 66% in South Africa in 2020. Now, we have entered a new e-commerce realm that has evolved to incorporate social media, virtual skins and much more more digitisation.

All these new changes may seem daunting and difficult to implement in a business, but according to trends expert Dion Chang, there are things firms can do to successfully navigate the post-pandemic e-commerce age., Chang gives a snapshot of the retail landscape in South Africa in his talk, looking at the following trends:Social selling, or selling via your social media;As our lives continue to move online, Fintech companies continue to grow.

"In South Africa, you've had a 65% adoption of people moving online for the first time. In East and West Africa, you see now that 30 or 40% of people are now very, very accustomed or comfortable with shopping online. But more importantly is the investment in young Fintech startup companies. Since 2021, there's been a remarkable almost 900% growth of investment in these Fintech companies. That equates to about $1.5 billion for the African continent," says Chang.

"What social selling is trying to do is to eliminate all of those steps and make it one fluid movement without leaving the same platform, which is a real challenge to do. There are only a few companies in Asia that have really been able to do this via their super apps. So you stay within one platform as one Gen Z shopper put it, I've engaged with my brand or your brand, on Instagram, why can't I finish the entire transaction without leaving that platform?" he asks rhetorically.

As for the future of e-commerce, Chang says you need only look to a 10 or 12-year-old to see how much brands are engraining brand loyalty into their future buyers through the virtual games they play.In order to stay ahead of the curve, businesses need to find partners that embrace their eCommerce options.

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