Indian’s bold bet on e-commerce poses dilemma for market leaders Amazon, Flipkart

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Each platform accounts for about 30 per cent of the e-commerce market, but India wants to break the dominance. Read more at straitstimes.com.

BENGALURU - The Indian government is promoting an ambitious open e-commerce network that aims to link hundreds of millions of buyers and sellers across online platforms, transforming“Everyone’s Commerce: Where anyone can sell and everyone can buy from each other online,” declares the website of the

, a non-profit company backed by the Indian government and funded by some of the country’s biggest banks and financial institutions.Get exclusive reports and insights with more than 500 subscriber-only articles every month

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