News Formal

Weak TV Upfront Market Has Advertisers Pushing for Pricing Rollbacks (EXCLUSIVE)

  • 📰 Variety
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 63%

대한민국 뉴스 뉴스

대한민국 최근 뉴스,대한민국 헤드 라인

The bill may be coming due for continued declines in TV ratings. Advertisers are pressing for rollbacks, or declines in the rates they pay for reaching TV viewers, in early “upfront” ta…

The five broadcast TV networks secured around $9.9 billion in primetime sales in 2022, up 6.4%, according to Media Dynamics Inc., a consultancy that tracks the marketplace. Cable networks sold $10.2 billion, representing an increase of 5.2%. In total, linear TV saw ad commitments last year increase 5.8% to $20.1 billion.

Many advertisers have reduced budgets, according to media buyers, or are waiting to register them until later in the haggling session. But there is a sense that spending from some TV stalwarts is down. Pharmaceutical advertisers, who have been robust spenders in TV for the past several years, are showing mixed support in 2023, according to one buying executive. Auto marketers, hurt in recent years by supply chain issues due to the coronavirus pandemic, have been hesitant so far.

Disney is said to enjoy the most leverage in the marketplace, according to buyers, thanks to its large ESPN sports portfolio. Buyers said the company is also using Hulu, a mature streaming outlet that has always run advertising, to generate interest in its properties. Fox is said to be eager to move money to its Tubi streaming video hub, and seems willing to be flexible when it comes to deals for its linear broadcast and cable networks. Warner Bros.

 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.
이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 108. in KR

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Ex-Gov. Paterson says it’s a ‘frightening time’ in NYC with migrant crisis, toxic smog, weak real-estate marketThe migrant crisis, weak commercial real-estate market and toxic smog from Canadian wildfires make this “a frightening time” to be in the Big Apple, ex-Gov. David Paterson said Sunday.
출처: nypost - 🏆 91. / 67 더 많은 것을 읽으십시오 »

Altcoins Feel the Heat: Crypto Market Theories Run Wild, While Proponents Seek Guidance – Altcoins Bitcoin NewsAmid the market downturn and regulatory crackdown, cryptocurrency enthusiasts have been buzzing with discussions on various theories and investment strategies.
출처: BTCTN - 🏆 531. / 51 더 많은 것을 읽으십시오 »

Return of working moms taking jobs market by stormFlexible office schedules and spending less on childcare costs have likely caused a female workforce boom, as there are now more women on U.S. payrolls than ever before.
출처: FoxBusiness - 🏆 458. / 53 더 많은 것을 읽으십시오 »