The Commission and Google did not immediately respond to Reuters’ requests for comment.
Google is the most dominant digital advertising platform in the world with a 28% market share of global ad revenue, according to research firm Insider Intelligence. First-quarter ad sales at Alphabet slipped from a year earlier to $54.55 billion, but beat what analysts were expecting. The Google parent’s total revenue during the period stood at $69.79 billion.
Google’s dominance in online advertising has been increasingly questioned over the past few years. Complaints from rivals about its allegedly anti-competitive practices have led to antitrust investigations in multiple continents concerning its practices. Earlier this year, the United States launched an ad tech lawsuit against Google demanding the sale of its ad manager suite, and had argued that the search giant illegally abused its dominance of online advertising. Google has denied any wrongdoing.Your subscription could not be saved. Please try again.