The Issues with the P.G.A. Tour-LIV Merger Go Well Beyond Golf

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“The P.G.A. Tour had staked its ground on making the moral case against LIV and the Saudis,” the director of an advocacy group said. “To discover that was nothing but a negotiating tactic to get a higher price for the P.G.A. came as a bit of a shock.”

, its Saudi Arabia-backed rival, the reaction from the sports commentariat was uniform. “Money wins,” Jason Gay wrote in the’ Kurt Streeter wrote, “They said it was about principles, but it was always about money.” He continued, “Human rights, it turns out, are a bore and obstacle. Sportswashing, as it is known, is powerful and effective.”nearly always about the money.

At a press conference last week, Monahan tried to justify his one-eighty by saying that “circumstances change” and arguing that a merger withwill be good for the P.G.A. Tour—and for golf generally. He also said that it was attractive to “take the competitor off of the board.” But that statement brought up a second hurdle facing the P.G.A. Tour-merger: U.S. antitrust laws. Even before the deal was announced, the Justice Department had been investigating the P.G.A.

The final hurdle that the P.G.A. Tour needs to clear is the perception that it is selling an iconic American institution to a government headed by , who has accepted responsibility for Khashoggi’s death while denying that he ordered it. Whitson said that the issues raised by the P.G.A. Tour-merger go well beyond golf. “The Saudi investment in U.S. sports assets is not an isolated thing,” she said. “It is part of an unprecedented investment in diverse sectors of the American economy, from gaming to entertainment to fashion to finance. The list goes on and on.

Whitson also pointed to recent Saudi efforts to buy influence in the American political system, most notably through large investments in private-equity funds run by

 

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