Kevin O'Leary dumps on Mark Cuban's claims going woke is 'good business'

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From markhdaniell: Kevin O'Leary dumps on Mark Cuban's claims going woke is 'good business'

“gender fluid” mugs, “queer all year” calendars and books for children aged 2-8 titled “Bye Bye, Binary,” “Pride 1,2,3” and “I’m not a girl.”Article content“In business, it’s all about the money. An important lesson was learned by those board of directors and the CEOS,” O’Leary said. “Shareholders were not happy.”

“When you’re Disney or you’re a beer company or you’re Target, you have customers of every kind. Republicans, Democrats, gender-specific or gender-neutral. It doesn’t matter,” O’Leary said. “You want to sell everybody everything all of the time. When you get involved in partisan issues, you basically lose 50% of your constituency. Why you would do that when you’re a consumer goods or service company, everybody’s learning, makes absolutely no sense.

“First a dip in market cap is meaningless,” the billionaire owner of the Dallas Mavericks said. “You have to realize that there aren’t many individual owners of stocks — almost all ownership is via funds, and most trading is quantitative. So, it’s not like the drop is because tens of thousands of individual holders sold their stocks.”

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Shark Tank's Mark Cuban thinks going woke is 'good business'Shark Tank star Mark Cuban says companies are going woke for one reason: it makes good business sense.
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