Merely Ice Cream to close both outlets after 11 years of business

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Merely Ice Cream to close both outlets after 11 years of business
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Its owner said escalating costs for energy and ingredients had reached 'eye-watering' levels. Read more at straitstimes.com.

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SINGAPORE – Local ice cream brand Merely is calling it quits after 11 years – its outlet in Our Tampines Hub will serve its final scoops this Sunday, while its original outlet at Sunshine Plaza in Bencoolen will operate until end-August, when its lease expires.

”The result was only made known to us with about five weeks to the end of our lease. This left us with a week to operate as we have to scramble to sell our existing equipment and also arrange for reinstatement of the unit.” More recently, he pointed out that escalating costs for energy and ingredients had reached “eye-watering” levels.

The 27-year-old said that the Sunshine Plaza outlet was a refuge for her when she was studying at the Nanyang Academy of Fine Arts. Ms Carla Castle, a final-year arts management student at the Lasalle College of the Arts, said the closures were sad news for her given the lack of small local “one-off” stores such as Merely.

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