) can point to their work in AI for at least partially buoying their share prices, Apple has largely stayed away from any mention of AI.
Instead, the company's biggest achievements have come via its ability to navigate the supply chain crisis caused by COVID lockdowns in China and the resilience of its iPhone business—and the promise of diving into new the AR/VR headset market with its Vision Pro. "This is ultimately a safe haven type of company for investors no matter the macroeconomy you're in," CFRA vice president and technology equity analyst"It's a name we continue to live and a name we continue to tell investors, 'Don't necessarily trade, it's a name you want to be investing in for the long term.'"
Apple, like other tech companies, faces difficult comparisons over the last few earnings seasons as it digested the massive pull forward in sales of iPhones, Mac computers, and iPads during the pandemic.iPhone sales jumped year-over-yearMarket champ: Apple CEO Tim Cook speaks during an annoucement of new products on the Apple campus June 5, in Cupertino, Calif. , which could help boost Mac sales moving forward, especially as we enter the all-important back-to-school shopping season.
The effort comes as geopolitical tensions between the US and China put Apple in the difficult position of having to placate two rival countries while continuing to operate a successful business. Moving to India, and other regions of Asia could alleviate some of those problems.