How Barbie made a surprising comeback | CNN Business

And now she is getting new life in “Barbie” the movie, distributed by CNN’s parent company Warner Bros. Discovery. The movie, out next Friday starring Margot Robbie, allows Barbie to question her own reality. Something consumers have been doing for decades. “Back in 2014 and 2015, we hit a low and it was a moment to reflect in the context of, ‘Why did Barbie lose relevance?’” said Ricard Dickson, president and chief operating officer of Mattel.

AMC Theatres reports they’ve sold more than 20,000 pre-sale tickets to Barbie and the new movie Oppenheimer. And at HomBom Toys in New York City, ‘movie Barbie’ is sold out. “I think I had 24,” said Ilene Gayer, owner of HomBom Toys. “They were gone within 48 hours.” But even a new movie may not be enough to draw up enough nostalgia for Barbie. “I wouldn’t want my granddaughters to grow up and be like Barbie,” said Patty Steffen from Fort Wayne, Indiana, who played with Barbies as a child.

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