This question may seem strange but in today’s always-on, connected world where we’re fed products through every channel imaginable — billboards, television, magazines, newspapers, radios, websites and social media — it’s easy for a business to fade into the background if it’s not constantly in your face.
This may seem like an over-exaggeration but let’s unpack some of the sections to truly understand just how this bill will impact businesses and, ultimately, the livelihoods of those operating and working in these businesses as well as the health of their customers. However, the legislation doesn’t take into account specialist stores such as ours, where people under the age of 18 are not allowed. Additionally, people who visit specialist vapour product stores are specifically entering that store with the intent to purchase a harm-reduced product, so enacting a display ban in this instance would be pointless.
Without marketing materials, which include proper displays, packaging and labelling, we’ll be limited in our ability to compete with big stores and it will be difficult for our employees to provide reliable information to customers.