It's official: Twitter to be renamed X as Musk unveils new business model

Twitter’s new logo is seen projected on the corporate headquarters building in downtown San Francisco, California. Photo: Reuters

Tweeting a picture of the company's new logo -- a white X on a black background -- late Sunday night, Twitter chief executive Linda Yaccarino said"X is here! Let's do this." Musk had already named Twitter's parent company the X Corporation, and previously said his takeover of the social media giant was"an accelerant to creating X, the everything app" -- a reference to the X.com company he founded in 1999, a later version of which went on to become payments giant PayPal.

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