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Failing once at something new is an experiment, and experiments are crucial to success. Failing twice at the same thing might be more accurately called a mistake.

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Barbie is a hit and all kinds of business are hopping on the bandwagon | CNN BusinessBarbie is a hit and all kinds of business are hopping on the bandwagon | CNN BusinessFor marketers, Barbie has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when even seemingly benign marketing campaigns can be controversial.
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