How Primark Built a Thriving Fashion Business Without Selling Online

📆 2023-08-03 오후 4:02:00
📰 WSJ

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Watch: E-commerce is booming, but Primark is increasing its revenue by pushing customers to shop in-store. Trefor1 explains how Primark has gained a foothold in the U.S. fashion industry.

.S. fashion industry by pushing customers to shop in-store. Photo illustration: MacKenzie Coffman/Getty ImagesHow do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

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