SA's biggest food producer, Tiger Brands, is looking to ensure greater visibility of its products in spaza shops by more actively supplying them through its wholesaler networks.
The owner of brands including Koo, All Gold and Brookes fruit juice, is hungrily eyeing a bigger share of an informal market worth an estimated R184 billion.Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.
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Tiger Brands goes after spaza market with more servicesConsumer goods giant plans to increase marketing and supply of its products at spaza stores to drive demand in cash-flush informal economy
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