China's Li Auto aims to outsell BMW, Mercedes, Audi in its home market in 2024

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SHANGHAI : Li Auto said it aimed to outsell BMW, Mercedes-Benz and Audi in China in 2024 as the up and coming Chinese automaker accelerates rollouts of new models and ramps up production.'We would strive to become the no.1 premium car brand in China in 2024 in terms of sales,' Li Auto's CEO Li Xiang told

SHANGHAI : Li Auto said it aimed to outsell BMW, Mercedes-Benz and Audi in China in 2024 as the up and coming Chinese automaker accelerates rollouts of new models and ramps up production.

Founded in 2015, Li Auto will launch its first pure battery electric model MEGA at the end of this year and expects it to be the top-selling model among all cars priced above 500,000 yuan with all types of fuels in China, Li said.A price war started by Tesla in January had pressured Chinese EV startups like Nio and Xpeng to face sales slumps and expanding losses in the first half.

The company posted a positive net income for the third consecutive time in the second quarter, which saw an increase of 147 per cent from the net income in the first quarter.

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