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Pornhub Parent Company Changes Name to Aylo, Aimed at Giving Adult-Entertainment Purveyor ‘Fresh Start’

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The private-equity firm that owns MindGeek — which operates a massive network of adult entertainment properties, including Pornhub — has shed the company’s old name and, it hopes,…

have suspended Pornhub’s accounts on their respective platforms, citing policy violations.

“Since March 2023, as the new owners of MindGeek, now Aylo, we committed to meeting with employees and external stakeholders. We heard from our colleagues that they needed a fresh start,” Sarah Bain, ECP’s VP of public engagement, said in a statement. Bain added that ECP has embarked on a mission “to correct misinformation and public perception about the company, who they are, and how they present themselves to the world.

In addition to Pornhub, Aylo’s portfolio includes Brazzers, YouPorn, Reality Kings, Men.com, TransAngels and Nutaku. The company was launched in 2004.

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