Building customer trust is not just about making a sale — it's about establishing a solid foundation for a long-lasting relationship. When building strong client relationships, trust is the first and most crucial barrier that needs to be overcome.
One of my account executives had been trying to close a deal with a client for months. But due to a negative experience and breach of trust they had experienced with another firm, the client hesitated to trust another company. Understanding the importance of trust, I shared with our rep to just listen to the client's concerns, be understanding, and share success stories from our other clients, which were vast.
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