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AGCO prohibits use of pro athletes to advertise, market igaming in Ontario

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Internet gaming in Ontario not allowed to use pro athletes in commercials

The Alcohol and Gaming Commission of Ontario has banned the use of athletes in the advertising and marketing of internet gaming in Ontario.

The restrictions aren’t surprising. In April, the AGCO held consultations on its proposal for the ban and receive submissions from a host of stakeholders, including public- and mental-health organizations, gambling experts, gaming operations and the public. Sports betting became legal in Canada in August, 2021. Ontario became the first province to launch an open, regulated igaming market in April, 2022.

“I think the irritant is the ads,” Waugh told The Canadian Press in April on the Ontario industry’s first-year anniversary. “People are really upset with that, I get it.”

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