The company also displays notices when topics change or when they don’t have high confidence in the quality of results to caution people to approach results with caution. They also invest heavily in information literacy tools to help people check sources and get proper context in order to evaluate findings.One of Google’s core focus is evaluating and understanding information and queries. In the past their systems were built on word matching, but now factors like spelling has become important.
in 2015, advances in computer vision made it possible to search what you see with Lens. The mobile phone camera was transformed into a way to explore and ask questions about the world. for example if you saw a flower you could take a phone and google would give you more information about that flower.
They have done this through expanding policy protections for people to remove sensitive personal information from results, and through improving their ranking systems with safety and inclusivity in mind.
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