Misfits Market Review: The Good, the Bad, and the “Ugly Produce”

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We tried the online grocer to see if we could get everything we needed.

for the problem of food waste in America. And indeed, a number of the items I got were both small and odd-looking. My organic English cucumber arrived a few inches shorter than one I might pick up in the produce aisle, and the Hass avocados and sweet potatoes labeled “too small/smaller” were, sure enough, a bit small

In terms of packaged goods, the online store is stocked with lesser-known or bespoke Misfits Market branded items that meet the company’s ethos of sourcing directly from producers and reducing food waste, the latter of which includes selling items made using otherwise discarded ingredients . There are two options for ordering. You can sign up for the subscription service with bi-weekly or weekly deliveries, or you can purchase individual Misfits Market boxes. Either way you’re given both a delivery day and a 48-hour window to fill your shopping cart . A quirk of the system: You don’t need to “check out” to make a purchase. Once your shopping window closes, whatever is in your cart will be charged and shipped out on your next designated delivery day.

Shipping fees can vary by zip code. The Misfits Market website says they start at $6.99, but I was only charged $5.99. Unlike some meal kits or even grocery delivery services like Amazon Fresh, Misfits Market actually does have a very wide range of delivery areas though. They deliver to all of the lower 48 states and to most of the zip codes in those states.

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