Nasdaq's CEO says its time for corporate America to get in on alternative data, the $7 billion market that's taking Wall Street by storm

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Nasdaq's CEO says its time for corporate America to get in on alternative data, the $7 billion market that's taking Wall Street by storm
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Nasdaq, which recently acquired an alternative data provider, said it could leverage its relationship with companies listed on its exchange to provide the data.

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Adena Friedman, Nasdaq's CEO, said she thinks there is a use case for big companies to use alternative data.

However, the benefits of alternative data aren't necessarily limited to Wall Street firms looking to find new trading opportunities.

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