In an industry on track to drive around $400 billion in revenue this year, it might seem fine for gaming companies to let go of the reins every now and then when hit games take off. But Javier Ferreira, co-CEO of Scopely argues that it’s very much a business of planning. He says, “We think of games as forever businesses.”
“I would speak of Scopely as a games company, not just a mobile games company,” Ferreira says. While the company focuses on developing games for the handheld screen, it doesn’t limit itself. Through intellectual properties like Monopoly which led to its hit-game MonopolyGo. Ferreira claims the game sees over 10 million players a day, a large number driven by “players cooperating to achieve shared goals.
“Everybody really is a gamer today,” Ferreira says in terms of demographic spread. “What we monetize is not the install or access, what we really monetize is engagement. We monetize engagement on a daily basis, over a long period of time and over an incremental basis. So, it’s really about the duration of engagement.” Which is why Scopely is looking at collaborations with IPs from brands like Mattel and Mr. Beast.
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