spent 12 years as a police officer in Edmonton and Ottawa, but he always had an entrepreneurial bent. In 2015, he bought a motorhome at auction for $16,000. He planned to flip it and make a quick buck but decided to take his family out on a few summer vacations first, and rent it while he wasn’t using it. “I made $15,000 in one summer,” he says. “I was blown away. I couldn’t believe the demand.”about buying a small fleet of RVs and turning them into a rental business but put the idea aside.
In 2017, they launched as Canada’s first insurance-backed, peer-to-peer RV rental website. Later that year, they got a major capital injection after a Dragons’ Den pitch landed them a deal with Michele Romanow. In 2020, they entered the U.S., where the year-round camper market helped stabilize revenues. COVID-19 initially stalled their launch but turned into a net benefit, since RVs became a safer way to travel.
Partnering with the owners of valuable intellectual property like The Office, Archer and Trailer Park Boys, Nilson’s team centres gameplay around stories and tropes that would delight fans of a particular show or movie. The content lends the games instant recognizability; meanwhile, the value proposition for IP owners is players’ continued enmeshment with a given universe. The games are free to play; the revenue comes from ads or in-game purchases.
Today, East Side is focusing on providing more content for regular players of existing games and breaking into new verticals. The company made its fortune catering to niche audiences, and Nilson believes that’s where East Side’s future lies.
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