Before starting their business in the early '70s, Pierre Bélanger and his late father, Laurent, thought farming bison would require minimal effort and commitment.
“It was one of those things where you say, ‘This is going to be interesting, fun and a challenge.’ It turns out that it’s much more labour-intensive than we had thought,” Bélanger said, adding that many of the other early bison startups have disappeared.“I think now we probably qualify as the oldest bison ranch in Canada.”
The Canadian Bison Association states that bison meat is similar to beef, but is a leaner, tender alternative with a richer taste. A family enterprise Laurent Bélanger passed away in 2007, leaving Pierre Bélanger as the sole owner up until recently. His three children — who all grew up on the farm — are now the full shareholders of Bison du Nord.
“We run this very high-quality tour in a specialized wagon right into the herd,” Bélanger said. The tours include a history of bison and the farm, as well as a tour of the handling facilities. “That produces some extra income and of course produces a clientele overtime.”
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